Amazon Academy Marketing: Social Media, Content, Creatives

How Rewaqe Built Amazon's 10Mn+ JEE & NEET Community

Amazon Academy Marketing: Social Media, Content, Creatives

How Rewaqe Built Amazon's 10Mn+ JEE & NEET Community

Company

Amazon Academy

Size

$1800bn+

Strategy

Social, Creatives, Content

Company

Amazon Academy

Size

$1800bn+

Strategy

Social, Creatives, Content

Amazon Academy Marketing: Social Media, Content, Creatives

How Rewaqe Built Amazon's 10Mn+ JEE & NEET Community

Company

Amazon Academy

Size

$1800bn+

Strategy

Social, Creatives, Content

Amazon Academy

About

Amazon Academy

About

Amazon Academy

About

Amazon Academy is an integrated JEE and NEET online preparation platform launched by Amazon India. It includes JEE and NEET live lectures by expert faculty, All India Mock Tests and Periodic Tests, 20000+ practice questions and 24/7 Doubt Solving. According to Amol Gurwara, education director at Amazon India, “Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations. Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students.”

Website: https://academy.amazon.in/

App: https://play.google.com/store/apps/details?id=com.amazon.kindle.guru

YouTube: https://www.youtube.com/c/amazonacademy

Instagram: https://www.instagram.com/amazonacademyin/

Why Amazon Academy Needed EdTech Expertise

The Problem

Why Amazon Academy Needed EdTech Expertise

The Problem

Why Amazon Academy Needed EdTech Expertise

The Problem

Amazon entered into a crowded JEE and NEET online test preparation space in 2020. Amazon’s nascent ed-tech foray lacked in-house expertise of the test preparation market in India and needed assistance in setting up its digital roots. Given the expertise of Rewaqe’s founder in EdTech space and deep knowledge of JEE/NEET, Amazon approached Rewaqe to build its online presence from scratch.

Goals

Go to Market Strategy

Introduce Amazon Academy to JEE and NEET students as an expert offering

Go to Market Strategy

Introduce Amazon Academy to JEE and NEET students as an expert offering

Go to Market Strategy

Introduce Amazon Academy to JEE and NEET students as an expert offering

Build Trust

Bring the trust of Amazon to the teacher-led traditional preparation market

Build Trust

Bring the trust of Amazon to the teacher-led traditional preparation market

Build Trust

Bring the trust of Amazon to the teacher-led traditional preparation market

Create a Freemium Model

Utilise expert content to bring consistent multi-channel top-of-funnel leads

Create a Freemium Model

Utilise expert content to bring consistent multi-channel top-of-funnel leads

Create a Freemium Model

Utilise expert content to bring consistent multi-channel top-of-funnel leads

How Rewaqe Established Amazon Academy in EdTech

The Solution

How Rewaqe Established Amazon Academy in EdTech

The Solution

How Rewaqe Established Amazon Academy in EdTech

The Solution

Rewaqe’s founder Saloni Khandelwal has previously set-up a profitable test preparation centered business ‘Exambazaar’ in India. She herself has experienced the JEE coaching industry first-hand during her JEE preparation days in Kota, which earned her a coveted spot in Computer Science IIT-Delhi. Hence she was in a unique position of understanding both the JEE and NEET aspirant mindset, and the intricacies of test preparation business in India.

Reaping from her expertise, Rewaqe set out to build Amazon Academy’s brand in the education community.

Social Visibility

Created and managed the social media channels of Amazon Academy (Facebook, Instagram, Twitter) to appeal to the student diaspora.

Social Visibility

Created and managed the social media channels of Amazon Academy (Facebook, Instagram, Twitter) to appeal to the student diaspora.

Social Visibility

Created and managed the social media channels of Amazon Academy (Facebook, Instagram, Twitter) to appeal to the student diaspora.

YouTube Live Lectures

Conceptualised and executed Live Lectures within YouTube which JEE/ NEET students use extensively for doubt clearing and learning specific topics

YouTube Live Lectures

Conceptualised and executed Live Lectures within YouTube which JEE/ NEET students use extensively for doubt clearing and learning specific topics

YouTube Live Lectures

Conceptualised and executed Live Lectures within YouTube which JEE/ NEET students use extensively for doubt clearing and learning specific topics

Building Student Motivation

Conducted motivation sessions and masterclasses from past JEE / NEET toppers with AIR <100

Building Student Motivation

Conducted motivation sessions and masterclasses from past JEE / NEET toppers with AIR <100

Building Student Motivation

Conducted motivation sessions and masterclasses from past JEE / NEET toppers with AIR <100

Content Marketing

Created expert content that students can consume on-the-go and stay on course

Content Marketing

Created expert content that students can consume on-the-go and stay on course

Content Marketing

Created expert content that students can consume on-the-go and stay on course

10Mn+ JEE & NEET Community

The Result

10Mn+ JEE & NEET Community

The Result

10Mn+ JEE & NEET Community

The Result

With the help of expert content, creatives and JEE & NEET stalwarts, Amazon Academy zoomed to the top of minds of learners in the online space!

18,500+

YouTube Subscribers

10 Mn+

Video Views

8500+

Organic Followers

1000+

Web, App, OOH Creatives

100+

Expert Articles

20+

Topper Masterclasses

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