Amazon Academy is an integrated JEE and NEET online preparation platform launched by Amazon India. It includes JEE and NEET live lectures by expert faculty, All India Mock Tests and Periodic Tests, 20000+ practice questions and 24/7 Doubt Solving. According to Amol Gurwara, education director at Amazon India, “Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations. Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students.”
Website: https://academy.amazon.in/
App: https://play.google.com/store/apps/details?id=com.amazon.kindle.guru
YouTube: https://www.youtube.com/c/amazonacademy
Instagram: https://www.instagram.com/amazonacademyin/
Amazon entered into a crowded JEE and NEET online test preparation space in 2020. Amazon’s nascent ed-tech foray lacked in-house expertise of the test preparation market in India and needed assistance in setting up its digital roots. Given the expertise of Rewaqe’s founder in EdTech space and deep knowledge of JEE/NEET, Amazon approached Rewaqe to build its online presence from scratch.
Goals
Rewaqe’s founder Saloni Khandelwal has previously set-up a profitable test preparation centered business ‘Exambazaar’ in India. She herself has experienced the JEE coaching industry first-hand during her JEE preparation days in Kota, which earned her a coveted spot in Computer Science IIT-Delhi. Hence she was in a unique position of understanding both the JEE and NEET aspirant mindset, and the intricacies of test preparation business in India.
Reaping from her expertise, Rewaqe set out to build Amazon Academy’s brand in the education community.
With the help of expert content, creatives and JEE & NEET stalwarts, Amazon Academy zoomed to the top of minds of learners in the online space!
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