OfBusiness, an innovative B2B and fintech company founded in 2015 by Asish Mohapatra, Ruchi Kalra, Vasanth Kamath, Nitin Jain and Bhuvan Gupta, has rapidly emerged as a pivotal player in India's B2B commerce and lending space. Specializing in providing raw material procurement services for SMEs and financial solutions through its subsidiary Oxyzo ($1Bn+ valuation). OfBusiness has seamlessly integrated technology to streamline and optimize supply chains and working capital management.
With a robust business model and an expansive market reach, the company has attracted significant investor interest, securing over $875 million in funding from esteemed investors like SoftBank, Falcon Edge, and Matrix Partners. This financial backing has propelled OfBusiness to a remarkable valuation of $5 billion as of 2023, underscoring its strong growth trajectory and market leadership.
Website: https://www.ofbusiness.com/
App: https://play.google.com/store/apps/details?id=com.ofbusiness.app.buyer
While OfBusiness boasts of profits over ₹450 Cr, it is an offline-heavy business. Its presence and awareness in the consumer and digital universe was fairly limited. Hence, in 2023, OfBusiness decided to launch a revolutionary app for SMEs and farmers to transform its brand image from being tech-enabled to tech-first business. Rewaqe stepped in to assist OfBusiness with the launch of the OfBusiness app - building its social media presence, revamping the website and driving the overall growth of the app/ website.
Goals
OfBusiness did not have a tangible online presence on Google, YouTube, Instagram and other platforms at the time. Hence, it was almost like starting from scratch. Rewaqe created a multi-pronged branding and marketing strategy for OfBusiness including multiple touch-points like media coverage, relevant exhibitions, social media, Google and paid marketing to achieve the business goals. One-by-one, Rewaqe climbed the ladder to making OfBusiness the market leader in its space.
Rewaqe Achieved 60,000+ App Installs, Rank #1 on Google and 40,000+ YouTube Subscribers within 6 Months of engagement with OfBusiness
